Braindead/Answers

Answers

Why Meta ads fatigue, why CAC climbs when you scale, and what actually resets it. No listicles.

• Why does my CAC keep rising? Rising CAC on Meta is usually audience-pocket saturation, not bad creative. How to tell the difference, and what actually resets it.
• Why do my Meta ads die so fast? Ads stop working after a few days because the audience pocket is exhausted, not because the creative went stale. How to read the drop and extend ad lifespan.
• Why does my ROAS drop when I increase budget? Extra budget does not create extra buyers. Why vertical scale decays, what to measure instead of ROAS, and how to add spend without CAC following.
• What actually causes ad fatigue on Meta? Ad fatigue is audience depletion, not visual boredom. Why frequency is a bad diagnostic, and why refreshing creative buys a week.
• Is it my creative or my targeting? With broad targeting, the ad is the targeting. How to diagnose which layer of the positioning failed, using CPM, CTR, landing-page views and add-to-carts.
• How do I scale Meta ads without CAC going up? Open new audience pockets before the current one saturates. The research, the six positioning pivots, the testing structure and the criteria for a winner.